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In matters of service and customer service, there is always something to strive for. High quality of service from the point of view of the organization may not work with a specific client and his specific issues. In this case, you should pay attention to the standards of service, and not go on about customer loyalty. After-sales service should work like a conveyor: accurately, quickly, efficiently and everywhere the same. You can never know in advance whether the customer will return tomorrow, whether the company was able to solve his problems, whether he is satisfied with the service. This should not affect the quality of your service.

Models of such service are found in large companies, where all efforts are aimed at automating processes, including customer service. Until recently, this was their competitive advantage, but today, when consumer demands for individual service are growing, this has become their weak point.

The use of an autoinformer has become a common practice. The recorded voice seems to be polite, but does not cause motivation to wait for a real person's answer for 40 minutes. Individual attention to each client becomes the path to success and victory over competitors.